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Mitsubishi Motors Donates Triton 4×4 Pick-Up Truck to Dignity Farm School

Posted on October 14, 2021

Kuala Lumpur, 14 October 2021 – MITSUBISHI MOTORS MALAYSIA (MMM), the official distributor of Mitsubishi Motors vehicles in Malaysia, donated a Triton 4×4 pick-up truck to Dignity Farm School, a one-stop holistic and community learning center for the underprivileged urban poor. The farm school is located in Bentong, Pahang.

The Triton that was donated to the Dignity Farm School with Mitsubishi Motors CSR vision ‘Inspiring Lives Today for a Greater Future’

rom L-R: COO of MMM, Ilham Helmi, CEO of MMM, Tomoyuki Shinnishi, Co-Founder Paster Elisha Satvinder and CEO & Co-Founder Petrina Shee Satvinder of Dignity Farm School

The Triton 4×4 pick-up truck was handed over in the first week of October by Chief Executive Officer of MMM, Tomoyuki Shinnishi. It will be used for the farm’s daily operations, and to commute the Orang Asli to schools where they are given transformative youth education programs grounded in community building, natural agriculture, and skills development.

“In line with the Malaysian government’s efforts to reopen schools soon with tightened and updated standard operating procedures (SOPs) to adhere to, we at Mitsubishi Motors feel it is a strategic time post-lockdown to relook into how we can do more for the underprivileged and indigenous community in terms of education and health. We are happy to work with the Dignity Farm School a place where skills and knowledge are connected and taught from a wellspring of sources and experiences, combining practical skills and theory in a farm setting. This in return will also prepare the underprivileged children in the future to enter an agricultural and tourism workforce requiring both innovation and manpower,” said Tomoyuki Shinnishi, Chief Executive Officer, Mitsubishi Motors Malaysia.

Shinnishi added, “Though the school is located in the remote areas of Bentong where a 4×4 is required, the Triton pick-up truck had passed many endurance tests. We hope that it will assist the Dignity Farm School well in many of their adventures to come, no matter the terrain.”

Mitsubishi Motors CSR vision for 2021 is ‘Inspiring Lives Today for a Greater Future’, while its mission is to implement CSR activities that provides aid to support underprivileged children, and to collaborate with NGOs in promoting a sustainable economy, society, and environment.

As part of the company’s various and ongoing COVID-19 aid efforts, Mitsubishi Motors have also donated a Box of Hope containing food necessities and a bag of rice to the B40 groups in Malaysia. This effort will benefit more than 150 families across the nation.

About Mitsubishi Motors Malaysia (MMM)

Mitsubishi Motors Malaysia (MMM) was formed on 29 January 2005 and is the official distributor of Mitsubishi Motors vehicles in Malaysia. As one of Malaysia’s leading automotive companies, the company is now represented by 58 showrooms (out of which 47 are 3S Centres and 7 are 4S Centres) and 59 service outlets throughout Malaysia.  In East Malaysia, MMM is represented by 15 showrooms (8 in Sarawak and 7 in Sabah).

MMM is committed to selling a range of vehicles that are high in quality, performance, safety, comfort, and technologically advanced. The Triton 4×4 pick-up truck is imported as CBU (Completely Built-Up) units from Thailand and the XPANDER is locally assembled (CKD) in Malaysia.

“Drive your Ambition” is a powerful statement of Mitsubishi Motors Corporation’s (MMC) ongoing commitment to the values and aspirations of its drivers. Following this, MMM strives to provide unique experiences and inspire our customers to go the distance with our vehicles.