Kuala Lumpur, 15 October 2026 – Mitsubishi Motors Malaysia (MMM), the official distributor of Mitsubishi vehicles in Malaysia, is bringing a unique wet-weather driving experience closer to Malaysians through the Mitsubishi Xforce Roving Cloud Campaign, an interactive experience inspired by the confidence it provides when driving on wet roads.
Running from 16 October to 29 November 2026, the Xforce Roving Cloud will travel across selected hotspots every Friday, Saturday and Sunday, bringing the Xforce into places where Malaysians spend their weekends. Along the way, members of the public can spot the Roving Cloud, get a closer look at the Xforce and, during selected sessions, experience the vehicle for themselves through a test drive.
At the heart of the campaign is a specially created Roving Cloud display featuring an active water-drop mechanism, designed to bring wet-weather driving confidence to life in an unexpected way.
As the moving rain cloud makes its way around town, Malaysians can discover how the Xforce helps drivers feel more confident when roads get wet. The Xforce features first-in-class Wet Mode, which works together with Active Yaw Control to support greater driving confidence in wet conditions.
Where Will the Xforce Roving Cloud Be?
Keep your eyes on the road and you may just spot a cloud on the move! The Xforce Roving Cloud will be touring the following areas:
| Dates | Day | Location |
| 16 Oct 2026 | Friday | Subang Jaya |
| 17 Oct 2026 | Saturday | Shah Alam |
| 18 Oct 2026 | Sunday | Klang |
| 23 Oct 2026 | Friday | Petaling Jaya |
| 24 Oct 2026 | Saturday | Mont Kiara |
| 25 Oct 2026 | Sunday | Kepong |
| 30 Oct 2026 | Friday | Setia Alam |
| 31 Oct 2026 | Saturday | ACE Event + Setia Alam |
| 1 Nov 2026 | Sunday | ACE Event + Setia Alam |
| 13 Nov 2026 | Friday | Taman Desa |
| 14 Nov 2026 | Saturday | Bukit Bintang |
| 15 Nov 2026 | Sunday | Setapak |
| 20 Nov 2026 | Friday | Puchong |
| 21 Nov 2026 | Saturday | Bukit Jalil |
| 22 Nov 2026 | Sunday | Cheras | 27 Nov 2026 | Friday | Karnival Jom Heboh + Stadium Merdeka |
| 28 Nov 2026 | Saturday | Karnival Jom Heboh + Stadium Merdeka |
| 29 Nov 2026 | Sunday | Karnival Jom Heboh + Stadium Merdeka |
Members of the public can visit the Xforce Roving Cloud microsite to find out the exact locations, time and latest schedule of the Roving Cloud. The dedicated microsite will also carry the latest campaign information and updates.
Spot, Snap & Win with the Xforce Roving Cloud
Spotting the cloud could also come with a reward.
As part of the campaign, MMM is introducing the Xforce Roving Cloud: Snap & Win Contest, inviting Malaysians to keep an eye out for the Roving Cloud, snap a photo and share their sighting on social media.
Joining is easy: spot the Xforce Roving Cloud, snap a photo with it and share it on Instagram or Facebook Stories with #XforceRovingCloud. Participants must also tag and follow Mitsubishi Motors Malaysia’s official Instagram or Facebook page.
The contest will take place in two waves:
Wave 1: 16 October – 1 November 2026
Wave 2: 13 November – 30 November 2026
Winners will be announced on 6 November and 3 December 2026, respectively.
A total of 20 winning entries will receive exclusive prizes worth up to RM10,000, including camping storage boxes, cooler boxes, camping wagons, Poler utility chairs, camping inflatable beds and Touch ’n Go pins worth RM50.
So, the next time you are out and about and see a cloud coming your way, don’t just look up. Get your camera ready, because it might just be the Xforce Roving Cloud!
Mitsubishi Motors Malaysia (MMM) was formed on 29 January 2005 and is the official distributor of Mitsubishi Motors vehicles in Malaysia. As one of Malaysia’s leading automotive companies, MMM is currently represented by 61 showrooms (with 8 being 4S) and 61 service centers across Malaysia. In East Malaysia, MMM has 16 showrooms (8 in Sarawak and 8 in Sabah). Additionally, there are 27 authorised Body & Repair (B&P) outlets to meet market demand. By 2025, four new outlets are anticipated, bringing the total to 65 outlets to cater to increasing demand and enhance customer experience.
MMM is committed to selling a range of vehicles that are high in quality, performance, safety, comfort, and technologically advanced. The Triton 4x4 pick-up truck is imported as CBU (Completely Built-Up) units from Thailand and the XPANDER is locally assembled (CKD) in Malaysia.
“Drive your Ambition” is a powerful statement of Mitsubishi Motors Corporation’s (MMC) ongoing commitment to the values and aspirations of its drivers. Following this, MMM strives to provide unique experiences and inspire our customers to go the distance with our vehicles.
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