Kuala Lumpur, 22 July 2025 – MITSUBISHI MOTORS MALAYSIA (MMM), the official distributor of Mitsubishi vehicles in Malaysia, is excited to announce that the “Live the Drive” experiential event will be making its way to the outdoor carpark of AEON, Kota Bharu from 25–26 July 2025, 10.00am to 10.00pm, offering locals a chance to get behind the wheel of the Mitsubishi Triton and truly experience what sets this award-winning pick-up apart from the rest.
Built on Mitsubishi’s legendary off-road DNA, the Triton will take center stage as it tackles a specially-designed course that simulates off-road terrain—demonstrating its unique Super Select 4WD-II system, intelligent 7-Drive Modes, and rigid new frame chassis.
Event-goers will participate in various challenges, each highlighting Triton’s unmatched capabilities in both performance and driver comfort:
Uneven Rocky Terrain
Simulating construction sites or plantations, this course proves how Super Select 4WD-II and 7-drive modes combine for optimum grip and control across any surface. Triton’s superior seat comfort also means a smoother ride compared to most competitors.
Elephant Steps
One of the most challenging off-road tests, the Elephant Steps push the Triton’s 4LLC low-range gearing to the limit—delivering power to all four wheels, even when one tire lifts off the ground.
Side Ramp
This obstacle showcases the new frame chassis by testing its rigidity. With Triton’s superior stability and handling, even at a 45-degree tilt, the pick-up truck remains stable.
Water Wading Challenge
Designed to replicate flash flood scenarios, this obstacle holds up to 700mm of water—yet the Triton powers through with ease, proving its water wading capabilities
U-Turn Obstacle Course
This obstacle is to demonstrate Triton’s full-time 4WD mode (4H) that can be driven on paved roads, making U-Turns as smooth as a SUV. Test the difference first-hand at low and moderate speeds.
Participants can also put their skills to the test with the Water Bucket Test Drive Challenge, where they must navigate the track while keeping a full bucket of water steady. Attractive prizes await the smoothest drivers, including Naturehike Camping Wagon worth RM500, Naturehike 50L Foldable Box worth RM400, a portable fan worth RM200.
The Mitsubishi Triton Athlete is now available from RM159,980 (OTR without insurance in Peninsular Malaysia), combining bold design, advanced performance, and rugged capability.
As part of Mitsubishi Motors Malaysia’s 20th Anniversary Rewards, customers can enjoy up to RM18,000 in savings for the Triton, available for a limited time only.
All participants who test drive a Mitsubishi vehicle during the event will receive a complimentary Foldable Bucket Bag. Additionally, those who make a booking for any Mitsubishi car will take home a Naturehike Cooler Box—perfect for outdoor adventures and weekend getaways!
All are welcome to experience an unforgettable weekend of action, adrenaline, and adventure at the “Live the Drive” event at the outdoor carpark of AEON Kota Bharu this weekend! Test drive the Mitsubishi Triton and enjoy exclusive offers!
Mitsubishi Motors Malaysia (MMM) was formed on 29 January 2005 and is the official distributor of Mitsubishi Motors vehicles in Malaysia. As one of Malaysia’s leading automotive companies, MMM is currently represented by 61 showrooms (with 8 being 4S) and 61 service centers across Malaysia. In East Malaysia, MMM has 16 showrooms (8 in Sarawak and 8 in Sabah). Additionally, there are 27 authorised Body & Repair (B&P) outlets to meet market demand. By 2025, four new outlets are anticipated, bringing the total to 65 outlets to cater to increasing demand and enhance customer experience.
MMM is committed to selling a range of vehicles that are high in quality, performance, safety, comfort, and technologically advanced. The Triton 4x4 pick-up truck is imported as CBU (Completely Built-Up) units from Thailand and the XPANDER is locally assembled (CKD) in Malaysia.
“Drive your Ambition” is a powerful statement of Mitsubishi Motors Corporation’s (MMC) ongoing commitment to the values and aspirations of its drivers. Following this, MMM strives to provide unique experiences and inspire our customers to go the distance with our vehicles.
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