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Mitsubishi Motors Corporation Unveils a New Global Tagline ‘Drive Your Ambition’

Posted on April 26, 2018
Mitsubishi Motors Corporation (MMC) in Tokyo, Japan has introduced a new global tagline “Drive your Ambition”. The tagline describes an attitude that has been true to the Mitsubishi brand since its first car, over a century ago.

Mitsubishi has delivered ambitious cars to ambitious drivers for the past 100 years, pioneering vehicle genres with seminal products such as Pajero, Lancer Evolution and i-MiEV, while creating cutting-edge technology to deliver breakthroughs all the way to the best-selling Outlander PHEV.

Mitsubishi’s drivers have explored new frontiers and conquered breath-taking terrains. From the toughest rallies to building a robust reputation in demanding emerging markets, MMC delivers vehicles that enable Drivers to move forward with full confidence. It is the first new tagline in over 10 years.

“Drive your Ambition” is a powerful statement of MMC’s on-going commitment to the values and aspirations of its drivers.

  • It clearly differentiates MMC as a customer-centric force in global mobility.
  • It will inspire and engage Drivers on a deeper, more emotional level.
  • It will motivate the Corporation’s inner forces to renew its Adventurous and Progressive mindset for its next centennial

With an “Ambition to Explore” Mitsubishi Motors can go anywhere.
With “Drive your Ambition” Mitsubishi Motors’ Drivers can go anywhere.

The new global tagline was officially announced at the Tokyo Motor Show, on October 25th and will then roll out in all global markets as part of a major overhaul of the Brand’s Marketing activities and presence around the world on all communications in coming months.

Mitsubishi Motors Malaysia (MMM), the official distributor of Mitsubishi vehicles in Malaysia, will adapt the “Drive Your Ambition” global tagline from April 2018 onwards.

For more information about the global tagline, MMC has set up English websites with information about the new brand tagline here:
Brand tagline:

About Mitsubishi Motors Corporation (MMC)

MMC is a Japanese automobile company which has a competitive edge in pick-up trucks and SUVs and in the ASEAN region. The company launched the first mass-produced electric vehicle in 2009, which was followed with a plug-in hybrid EV-based SUV in 2013. MMC, which has 30,000 employees, has a global footprint and has production facilities in Japan, Thailand, China, Indonesia, The Philippines and Russia. Models such as the Pajero Sport, Triton and Outlander play a major role in achieving its growth. Global sales volume in fiscal year 2016 was 926,000 units. MMC’s net sales for fiscal year 2016 were 1.9 trillion yen. MMC is listed on the Tokyo Stock Exchange.

About Mitsubishi Motors Malaysia (MMM)

Mitsubishi Motors Malaysia (MMM) was formed on 29 January 2005 and is the official distributor of Mitsubishi Motors vehicles in Malaysia. As one of Malaysia’s leading automotive companies, the company is now represented by 58 showrooms (out of which 47 are 3S Centres and 7 are 4S Centres) and 59 service outlets throughout Malaysia.  In East Malaysia, MMM is represented by 15 showrooms (8 in Sarawak and 7 in Sabah).

MMM is committed to selling a range of vehicles that are high in quality, performance, safety, comfort, and technologically advanced. The Triton 4×4 pick-up truck is imported as CBU (Completely Built-Up) units from Thailand and the XPANDER is locally assembled (CKD) in Malaysia.

“Drive your Ambition” is a powerful statement of Mitsubishi Motors Corporation’s (MMC) ongoing commitment to the values and aspirations of its drivers. Following this, MMM strives to provide unique experiences and inspire our customers to go the distance with our vehicles.