Mitsubishi Motors Malaysia has collaborated with ReefCheck Malaysia (RCM), a non-profit organization dedicated to coral reef conservation and sustainable marine environmental management in Malaysia, to carry out coral reef restoration activities on Tioman Island, located off the east coast of the Malay Peninsula.
This initiative aims not only to promote coral reef recovery but also to raise awareness about marine environmental conservation among local residents and tourists. Working alongside local youth, we conducted coral planting from October 2024 to January 2025, followed by regular cleanups and monitoring from January to March 2025.
MMM remains committed to engaging in social contribution activities to help conserve Malaysia’s rich natural environment.
On 10th to 13th October 2024, Mitsubishi Motors Malaysia hosted a series of Staff Engagement Activities aimed at fostering environmental care and community involvement.
The program includes Beach Cleaning to promote cleaner coastlines and Rumah Hijau to support sustainable practices and green initiatives.
Mitsubishi Motors Malaysia together with Triton Tuners Club Malaysia (TTCM) and MMM's Authorized Dealers Eon Auto Mart and Sing Kwung Jidosha recently planted 100 trees in Stesen Penyelidikan FRIM Selandar, Melaka
As part of MMM’s CSR program and mission- ‘Inspiring Lives Today for A Greater Tomorrow’, the company is pleased to raise awareness of a responsible and proactive society that understands the importance of having a green environment. The program also aims at promoting and educating the importance of green and its benefits for sustainable living.
The Mitsubishi e-Heroes program aims to promote Electric Vehicle awareness and eco-friendly practices towards a greener earth among young Malaysians. Mitsubishi eHeroes encompasses all- Electric, Energy, Environment and Earth.
Since 2012, Mitsubishi Motors have worked with several partners such as Petrosains and KidZania by offering electric car fun rides to children to promote awareness on ways how they can play their part to create an eco-friendlier future. To date, the Mitsubishi eHeroes program has benefitted over 106,000 kids.
In March 2017, Mitsubishi Motors Malaysia contributed a Mitsubishi Triton 4x4 Pick-up Truck to the Sarawak Forestry in support of Orangutan and Wildlife conservation. Known for various gruelling off-road events, the Triton will be assisting SARAWAK FORESTRY in their rescue adventures, no matter the terrain.
Mitsubishi Motors Malaysia’s CEO, Tomoyuki Shinnishi in his address at the event said, “Mitsubishi Motors is proud to assist and support SARAWAK FORESTRY, an organisation that devotes its’ time for a good cause. We acknowledge their efforts in rescuing wildlife of various species which are brought in to Matang Wildlife Centre for rehabilitation purposes.”
By rescuing and protecting endangered wildlife, Mitsubishi Motors has taken another step towards their goal: utilise the company’s innovative strength for the greater improvement of a sustainable future.
In September 2025, Mitsubishi Motors Malaysia joined forces with Triton Tuners Club Malaysia (TTCM) and six government agencies — PeSPA, FRIM, JAKOA, APM, JAIS, and the Forestry Department — to carry out a humanitarian mission in Gerik, Perak.
The mission supported the Orang Asli community through the delivery of food, medical aid, clothing, and the construction of toilets and water facilities. Additional activities included fruit tree planting workshops, medical check-ups and hygiene education sessions.
Spanning over 900 km from Kuala Lumpur and tackling 47 km of extreme off-road terrain, the initiative demonstrated MMM’s commitment to underserved communities — and the rugged capability of the new Mitsubishi Triton.
Mitsubishi Motors Malaysia had the privilege of supporting Kechara Soup Kitchen Society Malaysia (KSKSM) on 29 August 2025 with the donation of:
MMM is proud to stand alongside Kechara in their mission to care for those in need, and to empower more families toward a brighter future.
Mitsubishi Motors Malaysia donated a Triton pickup truck to each of three non-profit organizations as part of its ongoing commitment to supporting underserved communities.
Recipients:
These donations aim to improve mobility and accessibility in rural and geographically challenging areas. The Tritons will be used to transport essential supplies, deliver mobile services, and provide medical transport for patients and caregivers attending treatment and examinations.
MMM will continue its efforts to reduce disparities in access to healthcare and support for local and indigenous communities.
In February 2025, a solar-powered water system was donated to the Orang Asli communities in Kampung Bukit Serok Lama, Bandar Tun Razak, Pahang.
The key benefits of the CSR initiative include:
Clean Water Access: The donation of a solar-powered water system provides the Orang Asli communities in Kampung Bukit Serok Lama with access to clean water.
Enhanced Productivity: By ensuring a reliable source of clean water, the initiative aims to enhance the productivity of the Orang Asli communities.
Community Engagement: Volunteers helped set up the piping system and engaged with the community, fostering a sense of collaboration and support.
Mitsubishi Motors Malaysia contributes to the improvement of ambulance services through a donation of communication and medical equipment to the Malaysia Red Crescent.
The official handover ceremony took place on 28th August 2024 at the Malaysia Red Crescent Head Office in Kuala Lumpur, and are officiated by En. Ilham Helmi Bin Izzat from Mitsubishi Motors Malaysia and Haji Hakim Bin Haji Hamzah from Malaysia Red Crescent.
This initiative includes a cash donation of RM35,475.00 and the sponsorship of vital items such as 8 stair stretchers and 16 walkie-talkies, enhancing the emergency response capabilities of the Malaysia Red Crescent.
Mitsubishi Motors Malaysia donated high-power solar systems to enable access to solar energy in the Orang Asli’s shared community space or commonly known as their Rumah Adat.
The donation was done through Global Peace Foundation, a non-profit organization (NGO) with a mission to build resilient and cohesive Orang Asli communities.
Lack of access to grid electricity in Orang Asli’s houses and community spaces brings health risks, expensive energy expenses, and environmental impact. To have light after dark, bonfires are frequently created by burning dried palm fruits which generate a lot of smoke that causes cough and watery eyes among the villagers, especially children.
Mitsubishi Motors vehicles in Malaysia, donated a Triton 4×4 pick-up truck to Dignity Farm School, a one-stop holistic and community learning center for the underprivileged urban poor. The farm school is located in Bentong, Pahang.
The Triton 4×4 pick-up truck was handed over in the first week of October by Chief Executive Officer of MMM, Tomoyuki Shinnishi. It will be used for the farm’s daily operations, and to commute the Orang Asli to schools where they are given transformative youth education programs grounded in community building, natural agriculture, and skills development.
Mitsubishi Motors vehicles in Malaysia, is stepping up to the plate again to do its part to support various COVID-19 aid efforts as Malaysia continues its fight against the spread of the COVID-19 pandemic.
The company today loaned three Mitsubishi vehicles and donated RM20, 000 to Mercy Malaysia to purchase 400 units of Tyvek suites for frontliners which was distributed to three COVID-19 Assessment Centres (CAC) in Stadium Melawati, Stadium Jugra, and Klinik Kesihatan Gombak Setia. Mitsubishi Motors also purchased RM43, 000 worth of items needed for a CAC in Hulu Langat.
Mitsubishi Motors vehicles in Malaysia, contributed a Triton 4×4 pick-up truck to INSAF Malaysia, a non-profit organization (NGO) carrying out humanitarian efforts. The Triton will be used to run several programs under INSAF Malaysia’s belt especially to help transport abundance of food items for those that have been victims of poverty and natural disasters.
Some of the NGO’s program include distribution of food bank, lunch box and rice bags to orphanages and welfare homes respectively, as well as ‘Meals on Wheels’ where food are distributed to old folks who have been abandoned or lives alone. The NGO also builds shelter homes for those that have been hit by natural disasters and is in dire need for a roof above their heads.
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