Mitsubishi Triton Achieves Historical High Sales with 1,521 Units Sold and Highest Market Share of 34% for September 2021

Posted on October 7, 2021

Kuala Lumpur, 7 October 2021– MITSUBISHI MOTORS MALAYSIA (MMM) the official distributor of Mitsubishi Motors vehicles in Malaysia, announced historical high sales achievement for Mitsubishi Triton in the month of September 2021. With the recent reopening of automotive industry since the lock down dated from June 2021, MMM is currently fulfilling the accumulated backlog orders, and successfully delivered a record high of 1,521 units with the highest market share of 34% within the pick-up segment for the same month.

MMM aims to recover from backlog orders fulfilment and look towards optimistic sales

Comparing to last year, Mitsubishi Triton sales performance increased by 5.1% within the first half of Financial Year 21 (April – September 2021), while overall company sales also achieved positive growth with a total of 6,907 vehicles sold. This resulted in the company’s market share increasing from 1.7% (April- September 2020) to 3.9% (April-September 2021) of Total Industry Volume (TIV). Mitsubishi Motors remains as the top three non-national automotive brands in Malaysia.
(MMM’s Financial Year 2021 calendar is from April 2021 – March 2022)

The XPANDER is now Malaysia’s best-selling non-national MPV with close to 13,000 bookings since launch in November 2020 to date. Out of which, the company has already delivered 5,756 units to new owners, since its launch in November 2020.

“After a few months of challenging market situation due to the COVID-19 pandemic and lock downs, the team at Mitsubishi Motors is working with our best efforts to improve production, delivery timing, and to recover from backlog orders fulfilment for the XPANDER and Triton. We would also like to thank our customers who have shown us support and have been patient with us. As the nation moves towards the endemic era and with the resumption of the automotive supply chain and showrooms opening, we are confident for optimistic sales numbers over the second half of our Financial Year,” said Tomoyuki Shinnishi, Chief Executive Officer of MMM.

He added, “In addition, we are continuously looking to improve and introduce new digital services. Soon we will be announcing a Home Delivery Service for customers who have purchased a Mitsubishi to have their brand new car delivered to their doorstep. This is to ease customer’s convenience in shopping online. We are also working very closely with our dealerships to ensure full SOPs are in compliance and only fully vaccinated staff are allowed to be on duty and serve customers.

About Mitsubishi Motors Malaysia (MMM)

Mitsubishi Motors Malaysia (MMM) was formed on 29 January 2005 and is the official distributor of Mitsubishi Motors vehicles in Malaysia. As one of Malaysia’s leading automotive companies, the company is now represented by 58 showrooms (out of which 47 are 3S Centres and 7 are 4S Centres) and 59 service outlets throughout Malaysia. In East Malaysia, MMM is represented by 15 showrooms (8 in Sarawak and 7 in Sabah).

MMM is committed to selling a range of vehicles that are high in quality, performance, safety, comfort, and technologically advanced. The Triton 4×4 pick-up truck is imported as CBU (Completely Built-Up) units from Thailand and the XPANDER is locally assembled (CKD) in Malaysia.

“Drive your Ambition” is a powerful statement of Mitsubishi Motors Corporation’s (MMC) ongoing commitment to the values and aspirations of its drivers. Following this, MMM strives to provide unique experiences and inspire our customers to go the distance with our vehicles.