{"id":6086,"date":"2018-04-26T14:00:00","date_gmt":"2018-04-26T14:00:00","guid":{"rendered":"https:\/\/www.mitsubishi-motors.com.my\/?p=6086"},"modified":"2026-01-30T06:58:31","modified_gmt":"2026-01-30T06:58:31","slug":"mitsubishi-motors-corporation-unveils-a-new-global-tagline-drive-your-ambition","status":"publish","type":"post","link":"https:\/\/www.mitsubishi-motors.com.my\/ms\/news-events\/mitsubishi-motors-corporation-unveils-a-new-global-tagline-drive-your-ambition\/","title":{"rendered":"Mitsubishi Motors Corporation Unveils a New Global Tagline 'Drive Your Ambition'"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"6086\" class=\"elementor elementor-6086\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-25d08764 e-flex e-con-boxed e-con e-parent\" data-id=\"25d08764\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-99f3fe2 e-con-full e-flex e-con e-child\" data-id=\"99f3fe2\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-315a7eae elementor-widget elementor-widget-heading\" data-id=\"315a7eae\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.22.0 - 24-06-2024 *\/\n.elementor-heading-title{padding:0;margin:0;line-height:1}.elementor-widget-heading .elementor-heading-title[class*=elementor-size-]>a{color:inherit;font-size:inherit;line-height:inherit}.elementor-widget-heading .elementor-heading-title.elementor-size-small{font-size:15px}.elementor-widget-heading .elementor-heading-title.elementor-size-medium{font-size:19px}.elementor-widget-heading .elementor-heading-title.elementor-size-large{font-size:29px}.elementor-widget-heading .elementor-heading-title.elementor-size-xl{font-size:39px}.elementor-widget-heading .elementor-heading-title.elementor-size-xxl{font-size:59px}<\/style><h5 class=\"elementor-heading-title elementor-size-default\">Posted on April 26, 2018<\/h5>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-6bb77ce8 e-con-full e-flex e-con e-child\" data-id=\"6bb77ce8\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-56f0c9d9 elementor-widget elementor-widget-text-editor\" data-id=\"56f0c9d9\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.22.0 - 24-06-2024 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\tMitsubishi Motors Corporation (MMC) in Tokyo, Japan has introduced a new global tagline \"Drive your Ambition\". The tagline describes an attitude that has been true to the Mitsubishi brand since its first car, over a century ago.\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-1a749a4f e-con-full e-flex e-con e-child\" data-id=\"1a749a4f\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-45bd3d43 elementor-widget elementor-widget-image\" data-id=\"45bd3d43\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.22.0 - 24-06-2024 *\/\n.elementor-widget-image{text-align:center}.elementor-widget-image a{display:inline-block}.elementor-widget-image a img[src$=\".svg\"]{width:48px}.elementor-widget-image img{vertical-align:middle;display:inline-block}<\/style>\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1200\" height=\"800\" src=\"https:\/\/www.mitsubishi-motors.com.my\/wp-content\/uploads\/2018\/04\/mitsubishi-motors-new-tagline-01.webp\" class=\"attachment-full size-full wp-image-6089\" alt=\"\" srcset=\"https:\/\/www.mitsubishi-motors.com.my\/wp-content\/uploads\/2018\/04\/mitsubishi-motors-new-tagline-01.webp 1200w, https:\/\/www.mitsubishi-motors.com.my\/wp-content\/uploads\/2018\/04\/mitsubishi-motors-new-tagline-01-300x200.webp 300w, https:\/\/www.mitsubishi-motors.com.my\/wp-content\/uploads\/2018\/04\/mitsubishi-motors-new-tagline-01-1024x683.webp 1024w, https:\/\/www.mitsubishi-motors.com.my\/wp-content\/uploads\/2018\/04\/mitsubishi-motors-new-tagline-01-768x512.webp 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-81d89ef e-con-full e-flex e-con e-child\" data-id=\"81d89ef\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-204cc33 elementor-widget elementor-widget-text-editor\" data-id=\"204cc33\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Mitsubishi has delivered ambitious cars to ambitious drivers for the past 100 years, pioneering vehicle genres with seminal products such as <em>Pajero<\/em>, Lancer Evolution and <em>i-MiEV<\/em>, while creating cutting-edge technology to deliver breakthroughs all the way to the best-selling <em>Outlander PHEV<\/em>.<\/p><p>Mitsubishi's drivers have explored new frontiers and conquered breath-taking terrains. From the toughest rallies to building a robust reputation in demanding emerging markets, MMC delivers vehicles that enable Drivers to move forward with full confidence. It is the first new tagline in over 10 years.<\/p><p>\"Drive your Ambition\" is a powerful statement of MMC's on-going commitment to the values and aspirations of its drivers.<\/p><ul><li>It clearly differentiates MMC as a customer-centric force in global mobility.<\/li><li>It will inspire and engage Drivers on a deeper, more emotional level.<\/li><li>It will motivate the Corporation's inner forces to renew its Adventurous and Progressive mindset for its next centennial<\/li><\/ul><p><em><strong>With an \"Ambition to Explore\" Mitsubishi Motors can go anywhere.<\/strong><\/em><br \/><em><strong>With \"Drive your Ambition\" Mitsubishi Motors' Drivers can go anywhere.<\/strong><\/em><\/p><p>The new global tagline was officially announced at the Tokyo Motor Show, on October 25th and will then roll out in all global markets as part of a major overhaul of the Brand's Marketing activities and presence around the world on all communications in coming months.<\/p><p>Mitsubishi Motors Malaysia (MMM), the official distributor of Mitsubishi vehicles in Malaysia, will adapt the \"Drive Your Ambition\" global tagline from April 2018 onwards.<\/p><p>For more information about the global tagline, MMC has set up English websites with information about the new brand tagline here:<br \/>Brand tagline: <a href=\"http:\/\/www.mitsubishi-motors.com\/en\/innovation\/communication_word\/\">http:\/\/www.mitsubishi-motors.com\/en\/innovation\/communication_word\/<\/a><\/p><p><strong>About Mitsubishi Motors Corporation (MMC)<\/strong><\/p><p>MMC is a Japanese automobile company which has a competitive edge in pick-up trucks and SUVs and in the ASEAN region. The company launched the first mass-produced electric vehicle in 2009, which was followed with a plug-in hybrid EV-based SUV in 2013. MMC, which has 30,000 employees, has a global footprint and has production facilities in Japan, Thailand, China, Indonesia, The Philippines and Russia. Models such as the Pajero Sport, Triton and Outlander play a major role in achieving its growth. Global sales volume in fiscal year 2016 was 926,000 units. MMC's net sales for fiscal year 2016 were 1.9 trillion yen. MMC is listed on the Tokyo Stock Exchange.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-d5f8064 e-flex e-con-boxed e-con e-parent\" data-id=\"d5f8064\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-20030283 e-con-full e-flex e-con e-child\" data-id=\"20030283\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6a182c56 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"6a182c56\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.22.0 - 24-06-2024 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var(--divider-color)}.elementor-widget-divider--separator-type-pattern{--divider-border-style:none}.elementor-widget-divider--separator-type-pattern.elementor-widget-divider--view-line .elementor-divider-separator,.elementor-widget-divider--separator-type-pattern:not(.elementor-widget-divider--view-line) .elementor-divider-separator:after,.elementor-widget-divider--separator-type-pattern:not(.elementor-widget-divider--view-line) .elementor-divider-separator:before,.elementor-widget-divider--separator-type-pattern:not([class*=elementor-widget-divider--view]) .elementor-divider-separator{width:100%;min-height:var(--divider-pattern-height);-webkit-mask-size:var(--divider-pattern-size) 100%;mask-size:var(--divider-pattern-size) 100%;-webkit-mask-repeat:var(--divider-pattern-repeat);mask-repeat:var(--divider-pattern-repeat);background-color:var(--divider-color);-webkit-mask-image:var(--divider-pattern-url);mask-image:var(--divider-pattern-url)}.elementor-widget-divider--no-spacing{--divider-pattern-size:auto}.elementor-widget-divider--bg-round{--divider-pattern-repeat:round}.rtl .elementor-widget-divider .elementor-divider__text{direction:rtl}.e-con-inner>.elementor-widget-divider,.e-con>.elementor-widget-divider{width:var(--container-widget-width,100%);--flex-grow:var(--container-widget-flex-grow)}<\/style>\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-198149da elementor-widget elementor-widget-global elementor-global-4351 elementor-widget-text-editor\" data-id=\"198149da\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h4><strong>About Mitsubishi Motors Malaysia (MMM)<\/strong><\/h4><p>Mitsubishi Motors Malaysia (MMM) was formed on 29 January 2005 and is the official distributor of Mitsubishi Motors vehicles in Malaysia. As one of Malaysia\u2019s leading automotive companies, MMM is currently represented by 61 showrooms (with 8 being 4S) and 61 service centers across Malaysia. In East Malaysia, MMM has 16 showrooms (8 in Sarawak and 8 in Sabah). Additionally, there are 27 authorised Body &amp; Repair (B&amp;P) outlets to meet market demand. By 2025, four new outlets are anticipated, bringing the total to 65 outlets to cater to increasing demand and enhance customer experience.<\/p><p>MMM is committed to selling a range of vehicles that are high in quality, performance, safety, comfort, and technologically advanced. The Triton 4x4 pick-up truck is imported as CBU (Completely Built-Up) units from Thailand and the XPANDER is locally assembled (CKD) in Malaysia.<\/p><p>\u201cDrive your Ambition\u201d is a powerful statement of Mitsubishi Motors Corporation\u2019s (MMC) ongoing commitment to the values and aspirations of its drivers. Following this, MMM strives to provide unique experiences and inspire our customers to go the distance with our vehicles.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-596bf5ff e-flex e-con-boxed e-con e-parent\" data-id=\"596bf5ff\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-7ef2f449 e-con-full e-flex e-con e-child\" data-id=\"7ef2f449\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1882d5 elementor-widget elementor-widget-heading\" data-id=\"1882d5\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Read More<\/h4>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-15c7bf48 elementor-post-navigation-borders-yes elementor-widget elementor-widget-global elementor-global-4255 elementor-widget-post-navigation\" data-id=\"15c7bf48\" data-element_type=\"widget\" data-widget_type=\"post-navigation.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<link rel=\"stylesheet\" href=\"https:\/\/www.mitsubishi-motors.com.my\/wp-content\/plugins\/elementor-pro\/assets\/css\/widget-theme-elements.min.css\">\t\t<div class=\"elementor-post-navigation\">\n\t\t\t<div class=\"elementor-post-navigation__prev elementor-post-navigation__link\">\n\t\t\t\t<a href=\"https:\/\/www.mitsubishi-motors.com.my\/ms\/news-events\/mitsubishi-motors-game-changing-deals\/\" rel=\"prev\"><span class=\"post-navigation__arrow-wrapper post-navigation__arrow-prev\"><i class=\"fa fa-arrow-left\" aria-hidden=\"true\"><\/i><span class=\"elementor-screen-only\">Prev<\/span><\/span><span class=\"elementor-post-navigation__link__prev\"><span class=\"post-navigation__prev--label\">Previous<\/span><span class=\"post-navigation__prev--title\">Mitsubishi Motors Game Changing Deals!<\/span><\/span><\/a>\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-post-navigation__separator-wrapper\">\n\t\t\t\t\t<div class=\"elementor-post-navigation__separator\"><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<div class=\"elementor-post-navigation__next elementor-post-navigation__link\">\n\t\t\t\t<a href=\"https:\/\/www.mitsubishi-motors.com.my\/ms\/news-events\/mitsubishi-motors-introduces-its-first-mobile-service-unit-in-kuching-sarawak\/\" rel=\"next\"><span class=\"elementor-post-navigation__link__next\"><span class=\"post-navigation__next--label\">Next<\/span><span class=\"post-navigation__next--title\">Mitsubishi Motors Introduces Its First Mobile Service Unit in Kuching, Sarawak<\/span><\/span><span class=\"post-navigation__arrow-wrapper post-navigation__arrow-next\"><i class=\"fa fa-arrow-right\" aria-hidden=\"true\"><\/i><span class=\"elementor-screen-only\">Next<\/span><\/span><\/a>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Mitsubishi Motors Corporation (MMC) in Tokyo, Japan has introduced a new global tagline \"Drive your Ambition\". The tagline describes an attitude that has been true to the Mitsubishi brand since its first car, over a century ago. Mitsubishi has delivered ambitious cars to ambitious drivers for the past 100 years, pioneering vehicle genres with seminal [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":6089,"comment_status":"open","ping_status":"open","sticky":false,"template":"elementor_header_footer","format":"standard","meta":{"footnotes":""},"categories":[41],"tags":[],"news-category":[45],"news-type":[39],"class_list":["post-6086","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news-events","news-category-past","news-type-news"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v22.2 (Yoast SEO v22.2) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Mitsubishi Motors Corporation Unveils a New Global Tagline &#039;Drive Your Ambition&#039; | Mitsubishi Motors Malaysia<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.mitsubishi-motors.com.my\/news-events\/mitsubishi-motors-corporation-unveils-a-new-global-tagline-drive-your-ambition\/\" \/>\n<meta property=\"og:locale\" content=\"ms_MY\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Mitsubishi Motors Corporation Unveils a New Global Tagline &#039;Drive Your Ambition&#039;\" \/>\n<meta property=\"og:description\" content=\"Mitsubishi Motors Corporation (MMC) in Tokyo, Japan has introduced a new global tagline &quot;Drive your Ambition&quot;. 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