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Mitsubishi Motors Malaysia

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featured-image-20140121
21 Jan 2014
First locally-assembled Mitsubishi ASX rolls off t...

CKD mid-size SUV combines attractive pricing with generous equipment

Kuala Lumpur, 21 January 2014 - Mitsubishi Motors Malaysia (MMM), the official distributor of Mitsubishi vehicles in Malaysia, officially rolled off the first locally-assembled Mitsubishi ASX today at a ceremony to mark the start of production in Malaysia.

Present to officiate the event was Mr. Morikazu Chokki, Senior Executive Officer of Mitsubishi Motors Corporation (MMC), Mr. Kozo Shiraji, Executive Vice President, of Mitsubishi Corporation (MC), and Mr. Tetsuya Oda, Chief Executive Officer of MMM. Also present was Deputy Managing Director of Tan Chong Motors Assemblies (TCMA), Dato Rosie Tan.

The 2014 ASX mid-size SUV is contract assembled at the Segambut plant of Tan Chong Motor Assemblies Sdn Bhd (TCMA). The initial production volume is 5,000 units per annum.

The 2014 ASX is the first Mitsubishi vehicle to be assembled in Malaysia. The move to assemble in this country is in line with Mitsubishi Motors Corporation’s (MMC) major strategic pillar to concentrate business resources on emerging markets. ASEAN and Malaysia is a vital component in MMC’s “New Stage 2016″ business plan.

MMC’s “New Stage 2016″ business strategy focuses mainly on strengthening MMC’s operating base in the ASEAN region. Local production and sales of the ASX in Malaysia will be one of key tactics in the implementation of this crucial strategy. MMC will work to strengthen its operations by improving the Mitsubishi Motors brand in emerging markets with promise of future growth.

“Today is a milestone moment for Mitsubishi in Malaysia. MMM was set up in 2005, and we have grown from strength to strength through the years with more than 70,000 Mitsubishi cars on the road. But today is a special moment for us as we’re witnessing the first ‘birth’ of a Mitsubishi in Malaysia,” said Oda.

He added, “All cars produced by Mitsubishi Motors worldwide are governed by the same high standards that ensure consistent quality. The ASX that is locally assembled in Malaysia will have the same quality level with the ASX made in Japan,” he assured, adding that MMC personnel from Japan are stationed at the local production line to oversee quality control and processes.

The ASX was developed to combine the utility and practicality of an SUV with the comfort of a sedan in just the right size, with high ride point, easy maneuvering, good handling and comfort for active driving fun.

The 2014 ASX mid-size SUV is powered by a 2.0-litre MIVEC engine with 150 PS of power and 197 Nm of torque. Two variants are available – 2WD and 4WD – and both use a smooth INVECS-III CVT (continuous variable transmission) with Sports Mode.

Prices start from RM114,743.50 for the 2WD variant, while the 4WD is priced at RM128,879.50, both on the road without insurance. Available in four colours – Black Mica, Titanium Grey, Cool Silver and Solid White – the ASX comes with a five-year unlimited mileage warranty.

Safety wise, the ASX comes with three airbags, ABS and EBD are standard across the range, while the 4WD variant adds on Traction Control, Active Stability Control (ASC) and Hill Start Assist (HSA). The agile and easy handling ASX has a class leading turning radius of 5.3 meters.

Both CKD (completely knocked down) ASX variants are equipped with automatic lights and wipers (auto rain and light sensors), leather seats, GPS navigation, front and rear parking sensors with reverse camera, automatic air conditioning and a high contrast instrument panel.

Exclusive equipment for the 4WD includes a panoramic roof, steering paddle shifters, push start button and solar/security window tint.

With attractive pricing coupled with generous equipment, we believe that the ASX will appeal to Malaysian consumers. Our sales target is 400 units per month, aiming for 20% market share of the mid-sized SUV segment,” Oda revealed.

Before the CKD introduction, the fully-imported 2WD ASX from Japan was priced at
RM 139,981.50 on the road without insurance. Since it’s launched in November 2010, the ASX has sold close to 3,000 units.

MMM’s sales forecast is 13,000 units in its Financial Year 2013 (April 2013- March 2014), for a market share of 4.0% in the non-national segment.

In the last Financial Year 2012 (April 2012-March 2013), Mitsubishi Motors Malaysia sold 12,600 units, with the market share of 4.0% in the non-national segment, and top 5 non-national brand in the segment.

Since 2005, MMM has sold more than 70,000 units in Malaysia. Current line-up of vehicles include the Mirage compact hatchback, Lancer GT sedan, ASX mid-sized SUV, Triton pick-up trucks, Pajero Sport and Pajero Exceed SUVs, 100% electric car i-MiEV and the newly launched Attrage compact sedan.

To date, Mitsubishi Motors operates 57 showrooms (out of which 40 are 3S Centres) and 50 service outlets throughout Malaysia. MMM plans to open 62 by December 2014.

For more information, visit www.mitsubishi-motors.com.my or ‘Like’ us on Facebook at https://www.facebook.com/MitsubishiMotorsMalaysia. Visit Mitsubishi showrooms nationwide to find out more and to register for interest.

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featured-image-20140103
3 Jan 2014
New 2014 ASX Mid-Sized SUV Now Open for Bookings...

Locally assembled 2WD and 4WD. With Price starts from RM114,269.50

Kuala Lumpur, 3 January 2014 - Mitsubishi Motors Malaysia (MMM) the official distributor of Mitsubishi Motors vehicles in Malaysia, announced today that the local assemble Mitsubishi ASX is now open for bookings at all Mitsubishi showrooms nationwide ahead of its official line-off ceremony later this month. The stylish designed urban compact SUV offers two mobility 2WD and 4WD.

“MMM is proud to announce that the locally assembled ASX is now open for bookings. The new ASX CKD comes with a more affordable price tag to cater for the market demands of an affordable mid-sized SUV. This is part of Mitsubishi Motors Corporation’s (MMC) business expansion strategy in emerging markets,” said Tetsuya Oda, Chief Executive Officer of Mitsubishi Motors Malaysia.

He added, “All cars produced by Mitsubishi Motors worldwide are governed by high quality standard set by Mitsubishi Motors which ensures consistent quality level of all Mitsubishi cars. This means the cars that are locally assembled will have the same quality level with models assembled in Japan.”

Both variants are equipped with Auto Rain & Light Sensor, leather seats, GPS Navigation System, Front & Rear Parking Sensors with Reverse camera, Automatic Air Conditioner and High Contrast Speedometer.

The 4WD variant is further packaged with more equipment’s such as Panoramic roof, Paddle Shifters, Push Start Button and Security Window Tint.

Prices start from RM114, 269.50 for the 2WD and RM128, 879.50 for the 4WD variant on-the-road without insurance. The CKD (Complete-knocked-down) ASX is available in Black Mica, Titanium Grey, Cool Silver and Solid White and comes with a warranty of 5 years unlimited mileage.

Powered by a modern 2.0 -litre MIVEC engine with 150 PS of power and 197 Nm of torque, the Malaysian built ASX is engineered for exceptional fuel efficiency of 13.2km/l* (*Figure is based on Paultan.org real world combined driving conditions) The 2.0-litre engine is teamed with INVECS- III CVT (Continuous Variable Transmission) featuring Sports Mode, tuned to deliver effortless acceleration from any speed. Sports mode offers all the sporty control of manual shifting without the hassle of a clutch.

The Mitsubishi ASX is an easy handling mid-size SUV that fits perfectly in the city with excellent maneuverability and a class leading turning radius of 5.3 meters, the best turning radius in its class.

Both variants come with safety features such as dual airbags and Anti-Lock Braking System (ABS) with Electronic Brake Distribution (EBD).

The 4WD variant comes with Hill Start Assist (HSA) to make it an easy start off on a steep uphill slope by preventing the vehicle from rolling backwards, Traction Control Function and Active Stability Control (ASC) which uses onboard sensors to analyse the vehicle’s motion and identify lateral wheel slippage.

Current line-up of vehicles include the Mirage compact hatchback, Lancer GT, ASX mid-sized SUV, Triton pick-up trucks, Pajero Sport and Pajero Exceed SUVs, electric car i-MiEV and the newly launched Attrage compact sedan.

To date, Mitsubishi Motors operates 57 showrooms (out of which 40 are 3S Centres) and 49 service outlets throughout Malaysia.

For more information, visit www.mitsubishi-motors.com.my or ‘Like’ us on Facebook at https://www.facebook.com/MitsubishiMotorsMalaysia .

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