Mitsubishi Motors Malaysia launches two new Triton variants

June 12, 2008

Catering to the growing popularity of pick-up trucks, Mitsubishi Motors Malaysia officially unveils the latest addition to its Triton pick-up truck line-up today with the new Triton 3.2-litre 4x4 automatic and the Triton Lite 2.5-litre 4x2 manual. The two new variants will join the current line-up consisting of the Triton 2.5-litre 4x4 with automatic and manual transmissions.

Backed by a string of successes worldwide and its ever reliable racing heritage, the new Triton 3.2 and Triton Lite are distinguished by its revolutionary strong profile and aggressive looks that defies the conventional styling of a pick-up truck to offer passenger car-like comfort without compromising on its durability as a pick-up.

The new Triton 3.2 4x4 automatic and Triton Lite 2.5 4x2 manual is priced at RM97, 041.50* and RM58, 129.80* respectively (on the road without insurance) and will be available at all Mitsubishi Motors showrooms nationwide from 13 June 2008 onwards.

Reflecting a bold and stylish exterior, the new Triton 3.2 aggressive styling is distinguished by its chrome nose grille with stainless steel mesh coupled with a front bumper extender. It is the most powerful pick-up truck in its class and the Triton has the most spacious rear cabin space in its class.

*Sabah price: Triton 3.2 4x4 automatic at RM97, 280.40 Triton 2.5 4x2 manual at RM59, 865.20
*Sarawak price: Triton 3.2 4x4 automatic at RM97, 509.00 Triton 2.5 4x2 manual at RM59, 618.30
(Both on the road without insurance)

Rallying power from the newly developed 3.2-litre Direct Injection Diesel Hyper Common Rail Turbo Intercooler engine, the new Triton 3.2 provides increased power of 160bhp at 3,500rpm and higher torque of 343Nm at 2,000rpm. Additionally, the new Triton 3.2 comes equipped with built-in immobilizer, automatic air conditioner and window visor.

Meeting the need for a spacious pick-up truck that offers versatility for commercial or personal use, the new Triton Lite is powered by 2.5-litre diesel SOHC 8-Valve engine, an engine that is economically efficient, durable and reliable. Boasting superior fuel efficiency, the new Triton Lite produces 75bhp at 4200rpm and 149Nm at 2,500 rpm.

The new Triton Lite achieves the turning radius of only 5.7 meters, the smallest turning radius among all pick-ups. Offering the most spacious rear cabin space in its class with intuitive compartment features, the new Triton Lite provides sedan-like refinement at a competitive price tag.

Speaking to the media at the official launch ceremony today, Mr Keizo Ono, Chief Executive Officer of Mitsubishi Motors Malaysia said, "Widely known for its remarkable handling, superior engine performance, radical and futuristic exterior styling coupled with a spacious cabin that provides car-like comfort, the Triton has indeed revolutionised the pick-up scene. The pick-up market has evolved much over the last few years and hence we believe there is a strong demand for a pick-up truck that exceeds the refinement of a conventional truck."

"We are thrilled to expand the portfolio of Mitsubishi Motors vehicles in Malaysia with the latest introduction of the new Triton 3.2 which is aimed at fulfilling the market's demand for a stylish and powerful pick-up truck while the Triton Lite is affordable and fuel efficient."

"In view of current rising petrol and diesel prices, the timely launch of the Triton Lite today will meet the market's demand for a fuel efficient vehicle. The Triton Lite is light on your wallet and even lighter on fuel, thanks to its affordable price tag and good fuel efficiency," continued Mr Ono.

Last year, Mitsubishi Motors Malaysia's total pick-up sales volume saw a notable growth with 3,480 units of L200 and Triton sold, an increase of 59.6 per cent from 2006. This continuous upward trend made Mitsubishi Motors' pick-up the second most popular pick-up truck in the country with a 15.7 per cent share in the segment last year.

"Mitsubishi Motors Malaysia will continue our concerted effort to strengthen the Mitsubishi Motors brand and we are confident that the introduction of the latest variants will shine through with its distinctive product value and competitive pricing as we target to achieve higher growth," continued Mr Ono.

"Currently sold in over 140 countries worldwide, and since its launch in Malaysia, the award-winning Triton has emerged to be one of the most popular selling pick-up trucks. To create the Triton, an extensive testing was conducted to collect data both in the engineering labs at Mitsubishi Motors Corporation and on the courses of the grueling Dakar Rally. This has resulted in new innovations like flowing bodylines associated with the Dakar Rally-winning Pajero Evolution," said Mr Ryujiro Kobashi, General Manager of Asia & ASEAN A Department, Overseas Operations Group Headquarters of Mitsubishi Motors Corporation of Japan.

Built on years of engineering expertise and tested on the gruelling grounds of one of the world's toughest race, the Dakar Rally-honed Triton has earn praises and has been feted with many accolades worldwide and locally. This includes the Pick-up Truck of the Year award at the New Straits Times/ Maybank Car of the Year Awards 2007 and for the second year in succession, the Triton also claimed the top honours in the Pick-up of the Year category of the Autocar ASEAN Car of the Year Awards 2007.

In its continuous commitment to quality and reliability, Mitsubishi Motors Malaysia is offering a 3-year or 100,000km warranty and a 3-year or 60,000km Maintenance Free Program for the new Triton 3.2 and a 3-year or 100,000km Warranty for the new Triton Lite.

Owners are assured of an excellent after-sales support and are provided with "Mitsubishi Assist 24" card which offers a host of privileges including 24 hour roadside assistance.

Colours available for the new Triton 3.2 are White Solid, Cool Silver Metallic and Black Metallic whereas the new Triton Lite comes in four colours, White Solid, Cool Silver Metallic, Red Metallic and Black Metallic.

ABOUT TRITON LITE 2.5 4X2 MANUAL

Optimized Fuel Economy and Affordable
Featuring a stylish exterior and a sporty cabin, the new 2.5 litre 4x2 Manual Triton Lite combines the versatility of a commercial and a leisure vehicle that is affordable, light on fuel and solid in durability.

PERFORMANCE

The new Triton Lite is powered by a 2.5-litre Diesel SOHC 8-valve engine that produces 75bhp at 4200rpm and 149Nm at 2,500 rpm, an engine that is economically efficient, durable and reliable, assuring that the new Triton Lite runs on optimized fuel efficiency.

Aimed at providing driving agility and a steadier ride for greater comfort, the new Triton Lite rides on an improved newly developed 2WD front suspension system. Sporting a front independent wishbone and coil spring suspension, the coil spring is engineered to reduce friction and to provide optimum longitude stiffness for an overall improvement in ride comfort.

Improving vehicle dynamics through its new rack and pinion steering gear box, the suspension geometry has been optimised to improve straight forward driving stability and braking stability.

With an improved front suspension and new steering, the new Triton Lite achieves the best turning radius of only 5.7 meters. The smallest turning radius among all pick-ups.

SAFETY

Offering all-round protection, occupants can be assured the new Triton Lite is equipped with enhanced safety features.

Built on Mitsubishi's superior RISE (Reinforced Impact Safety Evolution) body, the new Triton Lite's reinforced support holds its form and directs damage and collision away from occupants with its energy absorbing crumple zones.

Its anti-intrusion safety release brake pedal acts on impact of a collision by collapsing inward, protecting the driver from injury.

Constructed on all four doors are side impact bars that diverts impact from reaching the cabin during side collision and its advanced structure with the ladder-frame construction is thicker and stronger with collision energy-absorbing joints that provides greater occupant safety.

EXTERIOR

Boasting a stylish exterior design with purposeful functionality, the new Triton Lite comes with a lower and wider body for a stable ride and excellent manoeuvrability. Its low tailgate opening ensures ease of loading and unloading cargo which gives less stress on back and arms.

Whether used for work or for leisure, the new Triton Lite works hard to provide you all the space you need to meet your demands.

INTERIOR

Engineers at Mitsubishi Motors did not spare the new Triton Lite when it designed its interior cabin. Authoritative and functional, the new Triton Lite's no-nonsense front cockpit features a stylish and ergonomic steering wheel flanked by easy to access control knobs and a centre panel with lid that holds anything from a toll ticket to a wallet.

Providing smart, intuitive and convenient storage compartments around the vehicle, the new Triton Lite offers comfort and convenience that holds element of surprise as occupants step into the cabin.

With ample legroom and low hip point coupled with intuitive compartment features, the new Triton Lite provides the most spacious rear cabin space in its class and sedan-like refinement at a competitive price tag.

The new Triton Lite is equipped with ETACS (Electronic Time and Alarm Control System). As a computerised control system, ETACS provides keyless entry, headlamp auto off function, turn flasher, power window timer, speed-sensitive front wiper, open door alarm, central door lock and room lamp timer.

ABOUT MITSUBISHI TRITON 3.2 4X4 AUTOMATIC

High Powered Performance with Exceptional Style

Escaping the conventional for a high performance driving thrill beckons as the new 3.2 litre 4x4 Automatic Triton proves itself to be the most powerful pick-up in its class.

Delivering remarkable acceleration and superior top-end power, the new Triton 3.2 offers an exceptional balance of power, torque and efficiency, meeting the needs of utmost driving enjoyment and off-road ruggedness.

PERFORMANCE

Under the hood of the new Triton 3.2 boasts an exceptional 3.2-litre DOHC 16V Direct Injection Diesel Hyper Common Rail Turbo Intercooler engine, which delivers ample torque at low speeds while greatly reducing gas emissions through efficient fuel injection, resulting in a more distinctive driving experience.

The new 3.2-litre Direct Injection Diesel Hyper Common Rail Turbo Intercooler engine provides increased power of 160bhp at 3,500rpm and higher torque of 343Nm at 2,000rpm, making it the most powerful pick-up in its class.

Backed by a strong lineage in the Dakar Rally, Mitsubishi's superior 4WD technology offers a unique feature in the new Triton 3.2 with the exclusive Easy Select 4WD.

Combining the benefits of 2WD and 4WD in one convenient shift-on-the-fly system, drivers can engage in 2WD for smooth, fuel-efficient highway driving to 4WD for confident navigation through rugged terrains.

The new Triton 3.2 rides on independent double wishbone with coil spring and stabilizer bar on the front while its rear suspension utilizes a rigid axle, elliptical leaf spring for greater ride comfort and stability.

Specially designed to work with ABS for greater traction in slippery driving conditions, the hybrid LSD (Limited Slip Differential) combines the features of mechanical LSD with VCU (Viscous Coupling Unit).

SAFETY

Engineered to keep the occupants safe and well protected, the new Triton 3.2's superior RISE (Reinforced Impact Safety Evolution) Body Structure with increased chassis stability features collision beads embedded in the frame to absorb impact.

An advanced body frame offers greater flexural and torsional rigidity to provide increased safety and protection.

ELR (Emergency Locking and Retractor) seatbelts and dual SRS airbags for both driver and passenger are also available to further protect occupants in an emergency. Responsive power steering and ABS (Anti-lock Braking System) with EBD (Electronic Brake-force Distribution) are available, enabling better manoeuvrability around obstacles on the road and quicker, safer stops in all conditions.

With an exceptionally small turning circle of 5.9m, being the smallest in the 4x4 pick-up segment, one can easily negotiate tricky building sites or tight parking spaces.

EXTERIOR

Surpassing conventional form, the sweeping bodylines of the Triton's exterior styling acquires an impressive intensity with an advanced look and design that sets it apart from other conservative and angular design. Reflecting a bold and stylish exterior, the new Triton 3.2 is distinguished by its chrome nose grill with stainless steel mesh coupled with a front bumper extender.

Despite the revolutionary changes made throughout, the new Triton 3.2 remains true to its roots, featuring spacious cargo beds on its models that can carry everything needed for a weekend vacation or handle the demands of a day's work.

INTERIOR

Greeting the occupants as they step into the new Triton 3.2 is an interior that combines a visually stimulating cockpit with a smart and spacious cabin. Framing the 4-spoke leather steering wheel is a modern and stylish dash panel with easy-access knobs and ergonomic controls.

First introduced in the Triton 2.5, the new Triton 3.2 also carries the signature RV (Recreational Vehicle) meter, providing multi-mode display of drive information, environmental and time data for optimum driving excitement.

The cabin space, the best in its class has been laid out for maximum comfort for all occupants to relax and enjoy the ride. When it comes to rear legroom, the new Triton 3.2 is the best in its class. Among some of its impressive features also include chrome inner door handle and fully automatic air conditioner.

The new Triton 3.2 is also equipped with ETACS (Electronic Time and Alarm Control System). As a computerised control system, ETACS provides keyless entry, headlamp auto off function, turn flasher, power window timer, speed-sensitive front wiper, open door alarm, central door lock and room lamp timer.

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